Does Weight loss influence consumer behavior?
Aprox. 3 minutes reading time
According to a new study by the UBC Sauder School of Business and French researchers, people with obesity tend to be more receptive to food marketing – but when their weight drops significantly, so does their reaction to marketing. Obesity rates have risen dramatically in developed countries over the past 40 years – and many people have assumed that food […]
25 May 2021
